We chat with Luke Ellis about working in the E-commerce industry. Luke runs two businesses focused around adverting in the E-commerce space, Luke has a huge depth of knowledge when it comes to how to run ads to drive business to ecommerce channels. Its a really exciting and fascinating industry, but it requires real expertise, the platforms on which Ecom ads are run are constant evolving, tiny changes can make a huge difference to campaigns. Luke also gives his perspective on the industry as a whole, both its positives and its negatives. If you are thinking about getting into the space this is definitely worth the listen.