eCommerce Master Plan

eCommerce MasterPlan | 536: The Circular Business Model that Works for Haines Collection with Jules Haines

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Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.

Hit PLAY to hear:

  • The shocking truth about homeware textile waste (it’s bigger than you think!)
  • How Jules turned leftover fabrics into a thriving business
  • The clever way old textiles are becoming construction materials
  • Why curating quality products is key to building customer trust
  • Jules’ powerful advice for starting a sustainable business — even without all the answers
  • The upcoming legislation that could change the textile industry forever

    • Key timestamps to dive straight in:

    [05:33] Entrepreneurial persistence amid uncertainty.

    [09:09] Curating luxury leftover fabrics.

    [12:33] Curating luxury with care.

    [13:28] Streamlined upholstery and charity solutions.

    [18:46] Discounted luxury for diverse customers.

    [21:20] Accountability and small steps matter.

    [22:29] Listen to Jules’ Top Tips!

    Full episode notes here: https://ecmp.info/536

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    eCommerce Master PlanBy Chloe Thomas