eCommerce Master Plan

eCommerce MasterPlan | 537: From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac


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Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.

Hit PLAY to hear:

  • Why shouting about sustainability might hurt your brand
  • How LimeSharp blends design with eco-friendly practices
  • The smart way to guide customers toward greener choices
  • Why honesty (not perfection) wins loyal customers
  • The big opportunity brands are missing in circular commerce
  • Key timestamps to dive straight in:

    [03:12] UX design journey from Paris to London.

    [09:22] Sustainability: transparency over greenwashing.

    [10:14] Transparent product sourcing and efforts.

    [13:55] Timing of sustainability education.

    [16:44] Post-purchase sustainability challenges.

    [18:33] Listen to Leslie’s Top Tips!

    Full episode notes here: https://ecmp.info/537

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    eCommerce Master PlanBy Chloe Thomas