eCommerce Master Plan

eCommerce MasterPlan | 546: Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends’ Mike Turner

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Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK. 

 

Hit PLAY to hear: 

 

  • How a market stall became a near £20M empire! 
  • The surprising reason Bird & Blend still handles their own fulfillment. 
  • Unlock the secret to blending online & physical stores for ultimate customer love. 
  • Mike’s no-nonsense tips for scaling your eCommerce without losing your soul. 
  • Ever wondered how to truly nail the customer experience? This episode has answers! 
  • Discover the management style that empowers a winning team (and what not to do!). 

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    Key timestamps to dive straight in: 

    [05:59] Bird & Blend’s Journey to Success 

    [08:19] Adapting Through Business Growth Stages 

    [12:45] Management Self-Reflection Journey 

    [13:42] “Connecting Business Dots from Experience” 

    [18:10] Aligning Retail and eCommerce Experiences 

    [19:49] Email List Building Strategy 

    [22:02] Listen to Mike’s Top Tips! 

     

    Full episode notes here: https://ecmp.info/546

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    eCommerce Master PlanBy Chloe Thomas