eCommerce Master Plan

eCommerce MasterPlan | 549: Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

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Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover. 

 

Hit PLAY to hear: 

 

  • How Nip + Fab profits from the very first order (yes, really) 
  • The customer interview that sparked a winning ad campaign 
  • Why targeting by values beats targeting by age every time 
  • The simple survey trick that reveals why customers almost didn’t buy 
  • How to turn real feedback into high-converting marketing copy 
  • The cross-team collaboration secret behind smarter customer personas 

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    Key timestamps to dive straight in: 

    [04:53] Rodial Group’s Dual Skincare Brands 

    [07:07] Collaborative Business Approach 

    [10:37] Effective Customer Acquisition Strategies 

    [13:27] Interests Over Age in Marketing 

    [18:07] Competitor Insight through Consumer Feedback 

    [21:13] “Optimise Sales with Confirmation Surveys” 

    [23:58] Listen to Frederica’s Top Tips! 

     

    Full episode notes here: https://ecmp.info/549

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    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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    eCommerce Master PlanBy Chloe Thomas