eCommerce Master Plan

eCommerce MasterPlan | 550: How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche

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Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million. 

 

Hit PLAY to hear: 

 

  • How one viral video turned a year of no sales into $30K in 3 weeks  
  • The bold preorder strategy that helped Dapper Boi scale without outside funding 
  • Why “fun and scrappy” content beats polished ads every time  
  • What it’s really like to build a fashion brand with your partner  
  • The question that made them sell their house instead of giving up  
  • How they’re expanding globally — and running lean with just 2 full-timers  

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    Key timestamps to dive straight in: 

    [05:19] Starting Fashion Line Without Experience 

    [07:24] Entrepreneur’s Fashion Journey 

    [12:43] Dapper Boy: Our Entrepreneurial Journey 

    [14:24] Innovative Marketing Boosts Shirt Sales 

    [17:31] “Why Dapper Boy Must Persist” 

    [20:56] Optimizing Intro Pricing Strategy 

    [23:41] Exclusive Membership Tiers 

    [24:48] Listen to Vicky’s Top Tips! 

     

     Full episode notes here: https://ecmp.info/550

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    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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    eCommerce Master PlanBy Chloe Thomas