eCommerce Master Plan

eCommerce MasterPlan | 552: Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

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Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month. 

 

Hit PLAY to hear: 

 

  • Why most people are still buying glasses the old-fashioned way  
  • How Fashion Eyewear turned pre-loved stock into a retention machine  
  • The Shopify app powering their buyback and recommerce program  
  • Smart ways to guide customers through a complex checkout flow  
  • What really moves the needle on customer lifetime value  
  • Why having just one pair of glasses is officially outdated  

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    Key timestamps to dive straight in: 

    [05:32] “Prescription Glasses: An Untapped Market” 

    [09:42] Eyewear Buyback with TernEco App 

    [11:42] Innovative Glasses Buyback Program 

    [15:32] Eyewear Buyback Boosts Customer Retention 

    [17:32] Listen to Steven’s Top Tips! 

     

     Full episode notes here: https://ecmp.info/552

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    This podcast uses the following third-party services for analysis:

    Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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    eCommerce Master PlanBy Chloe Thomas