eCommerce Master Plan

eCommerce MasterPlan | 553: La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

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JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.

Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns! 

 

Hit PLAY to hear: 

 

  • How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it)  
  • Why iPhone videos outperformed $10k ad shoots  
  • The 3-part framework he used to grow La Matera fast  
  • What makes belts a “perfect eCommerce product”  
  • The truth about expanding your product line (and what not to do)  
  • His role in turning Chubbies’ returns system into Loop Returns  

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    Key timestamps to dive straight in: 

    [04:25] “Relocated Business: Spicewood, Texas” 

    [08:41] “SBA Loan Benefits and Process” 

    [11:21] Strategic Business Planning & Marketing 

    [13:46] Reflection on Business Experience 

    [18:51] Balancing Focus and New Projects 

    [21:22] Listen to JM’s Top Tips! 

     

     Full episode notes here: https://ecmp.info/553

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    Spotify Ad Analytics – https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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    eCommerce Master PlanBy Chloe Thomas