eCommerce Master Plan

eCommerce MasterPlan | 562: Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How

Listen Later

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode! 

 

Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on! 

 

Hit PLAY to hear: 

  • What conversational commerce really means (and why it’s a game-changer for DTC brands) 
  • How WhatsApp can take customers from “Hi” to “Buy” in under 2 minutes 
  • Why now is the perfect time to get on WhatsApp before BFCM 
  • The 30–40 day “warm-up” strategy that turns customers into eager buyers 
  • Real-life results (including how one brand made £1M in a single day!) 
  • Abhishek’s top tips for setting up WhatsApp marketing quickly & effectively 

    •  

    Key timestamps to dive straight in: 

    [03:14] GoKwik: Empowering DTC Against Marketplaces 

    [08:32] India’s First E-Wallet Pioneer 

    [12:06] Conversational Commerce Boosts Quick Sales 

    [14:23] WhatsApp-Integrated Shopify Checkout Process 

    [18:20] WhatsApp: Essential for DTC Brands 

    [23:06] WhatsApp’s Innovation and Growth 

    [24:53] Streamlining WhatsApp Marketing Setup 

    [28:48] Listen to Abhishek’s Top Tips! 

    [32:09] Get 25% off GoKwik’s annual subscription with the code MASTERCLASS  https://www.gokwik.co/  

     

    Episode sponsored by GoKwik. Use the code MASTERCLASS to get 25% off their annual subscription. https://www.gokwik.co/  

    —

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    WEBVTT

    00:00.591 –> 00:06.455

    [SPEAKER_02]: On WhatsApp, you don’t start with marketing on day one because it’s a new channel of communication.

    00:06.515 –> 00:09.596

    [SPEAKER_02]: So first, you have to warm up the customer and how do you do that?

    00:09.656 –> 00:14.059

    [SPEAKER_02]: You send order confirmation messages, app and in card messages, review messages.

    00:14.459 –> 00:23.364

    [SPEAKER_02]: In 30, 40 days, your audience is warm up to the idea that, okay, now I will keep getting different messages on WhatsApp, then you do your first marketing campaign.

    00:26.118 –> 00:28.479

    [SPEAKER_01]: It’s the e-commerce master plan podcast.

    00:29.039 –> 00:33.120

    [SPEAKER_01]: Here to help you solve your marketing problems and grow your e-commerce business.

    00:33.640 –> 00:39.162

    [SPEAKER_01]: Cutting through the hiring to bring you inspiration and advice from the e-commerce sector and beyond.

    00:39.422 –> 00:41.423

    [SPEAKER_01]: Here’s your host, Chloe Thomas.

    00:44.756 –> 00:47.218

    [SPEAKER_00]: Hello and welcome, it’s great to have you here.

    00:47.298 –> 00:51.621

    [SPEAKER_00]: Thank you for hitting play and choosing to listen to one of our inspiring guests.

    00:52.201 –> 01:01.768

    [SPEAKER_00]: This is one of our masterclass episodes where we get an e-commerce expert onto the show to share the key things you need to know in one e-commerce subject.

    01:02.548 –> 01:08.532

    [SPEAKER_00]: In this episode, I get to chat with e-commerce expert Abbashek Chandra about one of those.

    01:09.153 –> 01:11.935

    [SPEAKER_00]: Shall we say slightly scary near trends in e-commerce?

    01:12.615 –> 01:14.236

    [SPEAKER_00]: conversational commerce.

    01:14.916 –> 01:22.218

    [SPEAKER_00]: Talked about a lot but not often in detail and certainly not in as much detail and as practically as we’re going to be going into it in this episode.

    01:22.679 –> 01:32.302

    [SPEAKER_00]: He’s going to take us through exactly what conversational commerce is in practical terms, including lots of tips, stats, examples and a fair bit of news as well.

    01:32.842 –> 01:45.645

    [SPEAKER_00]: He’s also going to give us the background on how the changing tech landscape and changing consumer behaviours are fast-turning conversational commerce into a channel you can’t afford to ignore for acquisition or retention.

    01:46.525 –> 01:48.946

    [SPEAKER_00]: Please make sure you listen to the end of the episode.

    01:48.966 –> 01:51.086

    [SPEAKER_00]: So you don’t miss out on my guest’s top tips.

    01:51.286 –> 01:57.708

    [SPEAKER_00]: Frequently describes the best bit of the show and Abba Shakespeare’s answers are great and my own take on this episode.

    01:57.768 –> 01:58.628

    [SPEAKER_00]: Plus if you listen,

    01:59.028 –> 02:09.138

    [SPEAKER_00]: right to the end, you’ll also get a very special offer to help you embrace WhatsApp, which is the go-to conversational commerce channel right now, even better.

    02:15.007 –> 02:16.888

    [SPEAKER_00]: and now to introduce our special guest.

    02:17.248 –> 02:21.091

    [SPEAKER_00]: Abbashek Chandra is the Chief Revenue Officer at Go Quick.

    02:21.531 –> 02:34.578

    [SPEAKER_00]: Founded in 2020, their focus is on helping e-commerce brands to unlock their growth by solving crucial challenges across the e-commerce funnel, which is exactly what he’s here to help us all with in this episode.

    02:34.638 –> 02:35.559

    [SPEAKER_00]: Hello, Abbashek.

    02:36.327 –> 02:36.928

    [SPEAKER_02]: Hi, Chloe.

    02:37.188 –> 02:40.653

    [SPEAKER_02]: It’s really amazing to have a conversation like this.

    02:41.074 –> 02:41.695

    [SPEAKER_02]: We have some dough.

    02:41.735 –> 02:43.657

    [SPEAKER_02]: We have met so many times in person.

    02:43.898 –> 02:49.966

    [SPEAKER_02]: We had small chats for a few minutes, but I think this will give us a longer time to talk about each other.

    02:50.758 –> 02:51.638

    [SPEAKER_00]: Yeah, it’s great too.

    02:51.818 –> 02:59.540

    [SPEAKER_00]: Like you say, we seem to meet at places say, hello, a quick hello and not managed to do a lot more and certainly not managed to record it for the benefit of the audience.

    02:59.960 –> 03:03.441

    [SPEAKER_00]: So it’s very cool to get to spend a whole 30 minutes with you.

    03:03.501 –> 03:05.662

    [SPEAKER_00]: So very glad to have you here.

    03:05.682 –> 03:08.503

    [SPEAKER_00]: And now how did you start off in e-commerce?

    03:08.523 –> 03:12.304

    [SPEAKER_00]: Because I don’t think I’ve even asked you that question when we’ve been out in a bounce.

    03:12.484 –> 03:13.804

    [SPEAKER_00]: So how did the journey start for you?

    03:14.947 –> 03:26.393

    [SPEAKER_02]: Yeah, so, uh, as correctly introduced by you, so we started Boquay around five years back, but I think the idea of it was from way, way earlier.

    03:26.933 –> 03:34.336

    [SPEAKER_02]: So both me and my CEO, so we’ve been part of the Indian startup ecosystem for a long time for the last at least 13, 14 years.

    03:35.898 –> 03:53.458

    [SPEAKER_02]: And we have seen many times that, so there was time when let’s say DTC used to start growing, but after a few years, we started seeing that the large marketplaces like Amazon or let’s say Flipkarten India, they used to create competitive products in the same marketplace.

    03:53.778 –> 03:58.523

    [SPEAKER_02]: and they used to just kill those DTC brands once they started selling on Amazon.

    03:59.244 –> 04:08.494

    [SPEAKER_02]: And beyond the point, even if let’s say they keep selling their products on Amazon, beyond the point, the commissions were so high that they were not able to sustain.

    04:09.134 –> 04:14.059

    [SPEAKER_02]: And slowly and steadily their customers used to move from their DTC websites to these marketplaces.

    04:14.740 –> 04:18.681

    [SPEAKER_02]: every five years I used to see these DTC brands shutting down.

    04:19.261 –> 04:35.426

    [SPEAKER_02]: So what we thought about was before even starting going, that maybe one day we’ll start a company where we can actually build solutions that can give an Amazon kind of experience on non-Amazon world, which is the DTC world.

    04:36.306 –> 04:49.109

    [SPEAKER_02]: and the reason there was a requirement for a third party player like us was because these DDC brand owners, they know how to get the right product out for the right audience, but these are not tech people.

    04:49.949 –> 05:00.332

    [SPEAKER_02]: And so we thought why don’t we build solutions that can be plugged at various stages of an e-commerce journey so that there is less friction for the end customer to

    05:02.252 –> 05:12.299

    [SPEAKER_02]: And again, they have the same experience which they used to get on an Amazon, which was a company and which was a tech company and they were selling a product.

    05:12.700 –> 05:16.882

    [SPEAKER_02]: That is why the customer used to have this amazing customer experience journeys there.

    05:17.263 –> 05:19.985

    [SPEAKER_02]: So we kind of replicated the same in the DTC world.

    05:20.005 –> 05:22.326

    [SPEAKER_02]: So this is how go quick started in 2020.

    05:23.667 –> 05:29.071

    [SPEAKER_02]: And because we were solving these critical challenges which was not even

    05:29.571 –> 05:34.715

    [SPEAKER_02]: just visible in the Indian market, but it was there in the Asian market, it was there in the Western market.

    05:35.275 –> 05:50.947

    [SPEAKER_02]: So we kind of blew up very fast in the first five, so we are just now in our fifth year and now we work with over 15,000 brands globally and we have three large products and a good captive of a basic

    05:51.147 –> 05:58.313

    [SPEAKER_02]: brand based coming from every part of the world, maybe the Asian part of the world or the Western part of the world, because the problems were same.

    05:58.453 –> 06:02.457

    [SPEAKER_02]: So yeah, this is a short journey what we have seen in the last five years.

    06:03.498 –> 06:07.421

    [SPEAKER_00]: I know you’re a big fan of, you know, watching the trends that are going on in the space.

    06:07.781 –> 06:11.765

    [SPEAKER_00]: But I do, I find one of the most fascinating ones, the way that

    06:13.581 –> 06:25.997

    [SPEAKER_00]: Here in the West, UK Europe, U.S., we’ve been pottering along doing our stuff with our consumers who were very addicted to desktop for a very long time because internet came to us early.

    06:26.978 –> 06:31.564

    [SPEAKER_00]: Now we’re playing catch-up, trying to adapt to a mobile first consumer.

    06:32.605 –> 06:47.276

    [SPEAKER_00]: which means we need to be learning from Asia, South America, etc, because you’ve been a mobile first economy and you’re ahead of us with understanding the technology that works with mobile and how that converts into great user experience.

    06:47.296 –> 06:47.857

    [SPEAKER_00]: So I find it.

    06:48.577 –> 07:08.948

    [SPEAKER_00]: I find it really exciting the influx of Asian software and less so South America but the Asian software we’re now getting here into the more western e-commerce world that’s enabling us to play catch-up to where our consumers want to be when we’re still addicted to emails that get viewed on a desktop or a laptop.

    07:09.368 –> 07:12.670

    [SPEAKER_00]: Do you see that from your side as well coming in rather than

    07:16.184 –> 07:24.149

    [SPEAKER_02]: So, see the thing is, yes, you are absolutely right in our part of the world, internet came maybe 10 years later, all right.

    07:24.210 –> 07:33.156

    [SPEAKER_02]: So, and in fact, while I was in fact, in my university, I saw people started using smartphones, all right.

    07:33.216 –> 07:39.760

    [SPEAKER_02]: So, at least it gave us an opportunity and because these are smartphones were built on open source technologies.

    07:39.820 –> 07:42.322

    [SPEAKER_02]: So, anyone can build anything.

    07:42.922 –> 07:47.503

    [SPEAKER_02]: All right, you and many times you don’t need enough capital to even build a small app.

    07:47.983 –> 07:54.005

    [SPEAKER_02]: So I saw that in in Asia, especially let’s say in India, so I came from an engineering background.

    07:54.425 –> 08:08.189

    [SPEAKER_02]: So most of my friends are working on different apps, whether these were solving very small problems, which were related to let’s say something which is related to their university, maybe a fee paying system online or so it’s a, it’s a,

    08:08.429 –> 08:32.218

    [SPEAKER_02]: people used to thinker, the thinker with different technologies to try to build something which can solve very, very small problems and slowly and steadily what we realize as an ecosystem that yes it needed a solution on a much larger scale at the national scale that we have to work and basically we have to build technology which can be scaled to the size of let’s say India.

    08:38.000 –> 08:41.842

    [SPEAKER_02]: wallet for India even before PayPal came to India.

    08:41.902 –> 08:57.528

    [SPEAKER_02]: So we started a company which will the first E wallet for India and then after three four years there were like two three players in the market including PayPal but because we knew the problems which were very local to our market

    08:58.408 –> 09:05.194

    [SPEAKER_02]: In 78 years, we became so big that PayPal left India because they were not able to expand.

    09:05.254 –> 09:12.480

    [SPEAKER_02]: So India is among the only country where PayPal doesn’t exist because the local fintech players, the only entire market.

    09:13.101 –> 09:19.846

    [SPEAKER_02]: All right, because they solve very critical problem, which are basically built for a particular geography.

    09:20.687 –> 09:36.752

    [SPEAKER_02]: Similarly, and when we were building the solution, let’s say my previous company or this company, in fact with go quick, we had a different idea because we built it solid for India, slowly and steadily we started moving out because this was not our first startup that we were doing.

    09:37.152 –> 09:39.813

    [SPEAKER_02]: So at least we had early access to capital.

    09:39.973 –> 09:48.236

    [SPEAKER_02]: So all the large venture capital firms they invested in us because they knew that we’ll be able to build something which can be consumed globally.

    09:48.696 –> 09:55.400

    [SPEAKER_02]: So at least we had the money so we got the right people from different parts of the world and we started working on very critical problems.

    09:55.981 –> 10:08.288

    [SPEAKER_02]: And from day one we had an idea that okay whatever we’ll bill it will not be just restricted to India but we’ll basically be expanded to different geographies and slowly and steadily our products started going to.

    10:08.729 –> 10:13.752

    [SPEAKER_02]: So in fact very surprisingly one of our product written prime when we launched it in the app store.

    10:14.452 –> 10:19.657

    [SPEAKER_02]: In fact, in six months, the biggest merchant base for that product was the US.

    10:20.557 –> 10:25.802

    [SPEAKER_02]: In fact, it surpassed the Indian merchant base in the US.

    10:25.862 –> 10:29.806

    [SPEAKER_02]: So sometimes you don’t even know that because we were not there.

    10:29.846 –> 10:32.128

    [SPEAKER_02]: So we didn’t know that it was a big enough problem.

    10:32.488 –> 10:38.533

    [SPEAKER_02]: We thought that, okay, there is a problem which can, and this problem is also there in the US and the UK market,

    10:40.795 –> 10:43.076

    [SPEAKER_02]: on largest base, became the U.S.-base.

    10:43.736 –> 10:47.637

    [SPEAKER_02]: So yeah, so sometimes you don’t know where your product will go in future.

    10:48.357 –> 10:50.137

    [SPEAKER_00]: But seeing it growing massively in the U.S.

    10:50.177 –> 10:51.617

    [SPEAKER_00]: is never a bad thing, is it?

    10:51.758 –> 11:05.641

    [SPEAKER_00]: So let’s talk about conversational commerce, which is one of those areas where I feel like the Asia has it nailed and here in the UK, we are behind the curve somewhat.

    11:05.701 –> 11:06.601

    [SPEAKER_00]: So first off,

    11:07.361 –> 11:09.042

    [SPEAKER_00]: What is conversational commerce?

    11:09.062 –> 11:15.907

    [SPEAKER_00]: Because certainly here in the UK, people spin it around as a phrase, but I’m not sure everyone who’s using it actually understands what it really is.

    11:16.247 –> 11:18.268

    [SPEAKER_00]: So what is conversational commerce?

    11:19.269 –> 11:25.473

    [SPEAKER_02]: So as the name suggests, conversational commerce mean a conversation that can lead to commerce.

    11:25.913 –> 11:29.396

    [SPEAKER_02]: Let’s say few years back, it was a term called content to commerce.

    11:29.756 –> 11:33.859

    [SPEAKER_02]: So which means if you are selling products on your website at a DTC brand,

    11:34.399 –> 11:41.520

    [SPEAKER_02]: Beyond the point, if you have to grow, you have to ensure that the customer believe in your brand story.

    11:41.900 –> 11:45.361

    [SPEAKER_02]: They believe in the ethos on the basis of which you are running a company.

    11:45.721 –> 11:49.422

    [SPEAKER_02]: So most of the brands started building content around their products.

    11:49.462 –> 11:52.202

    [SPEAKER_02]: So either it can be a video product, it can be blocked.

    11:52.582 –> 11:56.303

    [SPEAKER_02]: So content to commerce became very, very important part in their journey.

    11:56.783 –> 12:00.444

    [SPEAKER_02]: Similarly, conversational commerce, why it became popular was,

    12:02.984 –> 12:05.708

    [SPEAKER_02]: every customer has a very short attention period.

    12:06.289 –> 12:06.570

    [SPEAKER_02]: All right.

    12:06.630 –> 12:16.684

    [SPEAKER_02]: So if within seconds you are not able to convince a customer to buy a product, they will go to some other website to buy the same product or they will go to a market place to buy their product.

    12:17.145 –> 12:17.265

    [SPEAKER_02]: So

    12:17.906 –> 12:27.730

    [SPEAKER_02]: Conversational commerce gives every brand an opportunity where in few seconds they can trigger a purchase from a customer.

    12:27.850 –> 12:28.850

    [SPEAKER_02]: I’ll give you an example.

    12:29.370 –> 12:41.835

    [SPEAKER_02]: So these conversations commerce have been there for last two, three years where let’s say it can be done via messaging apps, it can be done via even Instagram DMs, it can be done via WhatsApp.

    12:42.155 –> 12:42.815

    [SPEAKER_02]: So these are the

    12:43.295 –> 12:49.459

    [SPEAKER_02]: top three platforms through which we have seen such kind of triggers created for the customers.

    12:49.939 –> 12:58.885

    [SPEAKER_02]: So let’s say I as a customer, if I have to buy a t-shirt, I can go to a particular website, go through different catalogs and try to finalize a t-shirt.

    12:58.925 –> 13:06.851

    [SPEAKER_02]: But let’s say if I’m in a hurry and if I have a let’s say access to the WhatsApp channel of the brand or let’s say chatboard

    13:12.334 –> 13:14.295

    [SPEAKER_02]: which can be used for business meetings.

    13:15.096 –> 13:20.680

    [SPEAKER_02]: Now, using this text, which is a conversation, the system can start giving recommendation.

    13:21.140 –> 13:26.784

    [SPEAKER_02]: It can be a real person giving recommendation, or it can be an AI agent giving recommendation to the customers.

    13:27.185 –> 13:32.168

    [SPEAKER_02]: So now the customer doesn’t have to go to the entire product discovery page to different catalogs.

    13:32.649 –> 13:35.190

    [SPEAKER_02]: They will get these three options, three or four options.

    13:35.751 –> 13:40.114

    [SPEAKER_02]: And the customer can, if they like those four options, they can go for an purchase.

    13:40.534 –> 13:52.726

    [SPEAKER_02]: So, which means from let’s say a 10 minute journey on our website where customer was let’s say looking for a product and then he was deciding to buy a product, this journey can be shortened to maybe a two minute journey.

    13:53.406 –> 13:55.689

    [SPEAKER_02]: So, which is a very significant difference.

    13:56.615 –> 14:00.896

    [SPEAKER_00]: Let’s think with the WhatsApp example, just to simplify the tech here.

    14:00.936 –> 14:03.537

    [SPEAKER_00]: But we have that conversation.

    14:04.017 –> 14:11.179

    [SPEAKER_00]: Is the end point that the agent that we’re having a conversation with, be it human, be it AI?

    14:11.780 –> 14:18.221

    [SPEAKER_00]: They then give us a link to the product page on the website to buy or do we buy within WhatsApp?

    14:18.682 –> 14:20.922

    [SPEAKER_00]: Is there a complete purchase?

    14:20.962 –> 14:23.023

    [SPEAKER_00]: Do we go somewhere else or do we stay on platform?

    14:23.852 –> 14:32.999

    [SPEAKER_02]: Very good question, Chloe, not many people know that, but WhatsApp is the only channel where you can get the customer complete the transaction on WhatsApp itself.

    14:33.840 –> 14:38.263

    [SPEAKER_02]: Because it is so well connected to the Shopify backend.

    14:38.884 –> 14:40.425

    [SPEAKER_02]: In fact, I’ll give you an example.

    14:40.465 –> 14:41.766

    [SPEAKER_02]: Let’s say off an abandoned cart.

    14:42.147 –> 14:52.535

    [SPEAKER_02]: If someone abandons a cart on a particular website, they get a trigger on WhatsApp that hey, you are looking for this product, with complete imagery of the product, or it can be a video of the product.

    14:53.075 –> 14:57.362

    [SPEAKER_02]: And let’s say if you finished a transaction in next five minutes, you’ll get something.

    14:57.842 –> 15:01.147

    [SPEAKER_02]: So, and when the customer actually decides to buy that product.

    15:01.488 –> 15:07.236

    [SPEAKER_02]: And in fact, before even buying the product, maybe a customer can ask a question, can I get this product in different colour?

    15:07.877 –> 15:14.922

    [SPEAKER_02]: So once they write that, now a different product is pulled from the Shopify backend and it is given as a suggestion.

    15:15.302 –> 15:25.449

    [SPEAKER_02]: So let’s say after that, if let’s say the customer likes that product, they can just click on that link and they will be directly taken to the checkout page of Shopify.

    15:26.380 –> 15:37.985

    [SPEAKER_02]: So either they can check out on the Shopify, they are not again taken back to the to the product page like you used to do on email or SMS, but the product is already added to the cart.

    15:38.085 –> 15:39.886

    [SPEAKER_02]: You directly go to the checkout page.

    15:40.286 –> 15:41.967

    [SPEAKER_02]: You fill in your cart details done.

    15:42.767 –> 15:48.971

    [SPEAKER_02]: And this is what is already working in UK, but in the Asian market, it has gone to one extra step.

    15:49.471 –> 15:51.212

    [SPEAKER_02]: There we have WhatsApp pay also.

    15:51.312 –> 15:53.574

    [SPEAKER_02]: So you don’t even have to go to the checkout.

    15:53.994 –> 15:59.237

    [SPEAKER_02]: You can just fill in your card details on WhatsApp itself and the transaction is done.

    15:59.737 –> 16:07.002

    [SPEAKER_02]: I think WhatsApp rolls out these features in phases in different countries, but I think this feature to complete

    16:12.975 –> 16:35.340

    [SPEAKER_00]: So basically, if we’ve got a good integration in integration properly set up, then at the moment, here in the UK, we’re going to be sending customers to the distraction freeze zone that is the check out of our store, and soon we’ll be able to actually take the money on WhatsApp as though it was a marketplace, for example, and then the order comes through the money comes through and all the rest of it.

    16:35.820 –> 16:37.661

    [SPEAKER_00]: You mentioned that that works with Shopify.

    16:37.741 –> 16:40.321

    [SPEAKER_00]: Is it only Shopify that’s got that level of integration

    16:43.683 –> 16:46.626

    [SPEAKER_02]: So, it is possible for other platforms also.

    16:46.907 –> 16:50.291

    [SPEAKER_02]: So, see globally, we are the largest WhatsApp farmers company.

    16:50.471 –> 17:00.183

    [SPEAKER_02]: So, what we have seen is when we were building it for different geographies, different platforms, at least Shopify on Shopify, the integration is very seamless.

    17:00.203 –> 17:01.945

    [SPEAKER_02]: So, everything can be automated.

    17:02.545 –> 17:24.698

    [SPEAKER_02]: But now we are building it for different platforms also like me gentle or let’s say different custom platform So it is already in in our roadmaps and I think by end of this year We will make it available on other platforms also because because see there was some certain limitations in fact When we were building it for Shopify also there were certain APIs which were not available but

    17:25.118 –> 17:29.720

    [SPEAKER_02]: it took us close to an year to to request Shopify to give us those APIs in on.

    17:30.120 –> 17:42.664

    [SPEAKER_02]: So it takes time, but now because it is working so well and seamlessly on on Shopify that other platforms have also started giving those access points where we can build those APIs for for what’s

    17:43.955 –> 17:44.075

    [SPEAKER_00]: Cool.

    17:44.115 –> 17:47.378

    [SPEAKER_00]: So if you’re on Shopify, this is pretty easy to get integrated.

    17:47.538 –> 17:53.464

    [SPEAKER_00]: If you’re on others ask the question, I don’t know what we’re saying here, but it’s probably coming if it isn’t here already.

    17:54.404 –> 17:57.627

    [SPEAKER_00]: Why, I mean, we’re saying about how it’s coming.

    17:58.568 –> 18:02.792

    [SPEAKER_00]: Why is now the time to be doing this in the UK?

    18:02.832 –> 18:07.696

    [SPEAKER_00]: I mean, we’re releasing this episode, September 29th for everybody to hear.

    18:08.477 –> 18:10.261

    [SPEAKER_00]: Which is getting quite close to peak.

    18:10.381 –> 18:13.927

    [SPEAKER_00]: Is this something UK businesses should be considering doing for peak?

    18:14.007 –> 18:15.991

    [SPEAKER_00]: Is the consumer demand there enough?

    18:16.111 –> 18:18.596

    [SPEAKER_00]: Or are we saying they should be putting this on their roadmap for 2026?

    18:20.913 –> 18:25.276

    [SPEAKER_02]: So, I think this is the right time to start using WhatsApp.

    18:25.376 –> 18:26.757

    [SPEAKER_02]: In fact, I’ll give you an example.

    18:26.837 –> 18:29.979

    [SPEAKER_02]: So, when we launched our product, it’s called Quick Engage.

    18:30.480 –> 18:32.921

    [SPEAKER_02]: Three years back, we have all three things.

    18:33.101 –> 18:34.502

    [SPEAKER_02]: Email SMS and WhatsApp.

    18:35.143 –> 18:46.791

    [SPEAKER_02]: But what we have seen in the Asian market, that in the last 14, 15 months, 70 to 80% of all communications have started moving towards WhatsApp for a brand.

    18:47.351 –> 19:05.789

    [SPEAKER_02]: All right, though we used to give all three services, but we have seen that majority has shifted towards WhatsApp from a communication point of view because of what multiple things because it has a 90% plus open rate if you have such high open rate the click through rates goes up, which means the overall ROI will go up.

    19:06.149 –> 19:31.360

    [SPEAKER_02]: So, which resulted in just in last one year, in 2024, we sent over 2 billion messages on WhatsApp for our DTC brands and we only work with DTC brands, which kind of proves that this platform is something new innovative and which a customer really wants to work with because everything is every 10 years technologies change, evolve, even the customer mindset also changes.

    19:31.980 –> 19:57.562

    [SPEAKER_02]: maybe seven, eight years back Facebook was the coolest social media website then it came Instagram now it is TikTok and slowly instead maybe after three, four years there will be some other new social media app or a platform similarly the channel of communication also has to evolve at time and email an SMS has been there for the last 10, 15 years so customers need something which is like firstly visually very appealing

    19:58.222 –> 20:16.019

    [SPEAKER_02]: which WhatsApp is on WhatsApp, whenever you communicate to a customer, it can be with amazing image or a nice video and with text which can have emojis or at which really attracts a customer and that is why it feels so personal when you reach out to the customer.

    20:16.600 –> 20:17.380

    [SPEAKER_02]: It’s been just

    20:18.261 –> 20:23.886

    [SPEAKER_02]: 10 months for us in the UK and you won’t believe or 100 brands have already started working with us.

    20:24.407 –> 20:30.813

    [SPEAKER_02]: And these are across different categories from fashion to health and health and nutrition to pet care.

    20:31.233 –> 20:34.055

    [SPEAKER_02]: And everyone is using it for different purposes.

    20:34.095 –> 20:40.842

    [SPEAKER_02]: So for example, one of our pet brand, their best use case is getting more reviews out of through WhatsApp.

    20:41.402 –> 20:57.040

    [SPEAKER_02]: So they have this good captive customer base, but they always wanted to have, let’s say, capture their reviews and they were sending emails, SMSes, but most of the times they were getting ignored because most of the emails lands up in promotion, even if the customers were loving them.

    20:57.480 –> 21:03.523

    [SPEAKER_02]: they were not opening those emails and not doing, because this purchase was already done, so it was not happening.

    21:03.603 –> 21:10.867

    [SPEAKER_02]: But when they started using WhatsApp, so after every purchase, maybe on the 7th day you get a message that, hey, you hope you like the product.

    21:10.908 –> 21:11.808

    [SPEAKER_02]: Can you give us a rating?

    21:12.148 –> 21:15.050

    [SPEAKER_02]: And the rating system was placed then and there on WhatsApp.

    21:15.690 –> 21:29.874

    [SPEAKER_02]: 1, 2, 3, 4, 5 stars, they can click on any rating, after let’s say clicking on the stars, they can automatically, they can write a review and this review and rating can be published on external websites like a judgeme or a reviews.io.

    21:30.274 –> 21:39.277

    [SPEAKER_02]: So, these are the things which are directly possible via platform like WhatsApp, which is not any way possible on an email or SMS.

    21:40.262 –> 21:46.983

    [SPEAKER_00]: It strikes me that SMS is probably going to die out for marketing and sales.

    21:47.284 –> 21:49.584

    [SPEAKER_00]: Stay for ops, but die out for marketing and sales.

    21:50.184 –> 21:57.326

    [SPEAKER_00]: And that we’re going to be collecting mobile numbers with the aim of WhatsApping people, not estimate.

    21:57.346 –> 22:01.006

    [SPEAKER_00]: Because the functionality’s there and consumers seem to respond to it so much.

    22:01.447 –> 22:07.748

    [SPEAKER_00]: So building up to a question here, honest, it strikes me that a brand will be better off.

    22:08.608 –> 22:12.471

    [SPEAKER_00]: If they’re going, we’ve got to move beyond email, do we do SMS, do we do WhatsApp?

    22:12.591 –> 22:18.036

    [SPEAKER_00]: Right now, the better option is to leap from past SMS and go straight for WhatsApp.

    22:18.496 –> 22:20.658

    [SPEAKER_00]: Is that right or wrong at this point in time?

    22:21.363 –> 22:22.884

    [SPEAKER_02]: you are absolutely right.

    22:23.204 –> 22:28.086

    [SPEAKER_02]: In fact, when we came to the UK, we never asked any brand to stop email.

    22:28.646 –> 22:38.250

    [SPEAKER_02]: All right, because email, anyway, people read, though it has a low open rate, but still, email gives you an option to, but it doesn’t have any character limit.

    22:38.930 –> 22:40.811

    [SPEAKER_02]: You can have some rich media there.

    22:40.851 –> 22:41.971

    [SPEAKER_02]: You can have imagery there.

    22:42.011 –> 22:43.992

    [SPEAKER_02]: So at least it has its own base.

    22:44.572 –> 22:48.414

    [SPEAKER_02]: But see the thing is, SMS is rightly said, SMS is dying.

    22:48.974 –> 23:00.143

    [SPEAKER_02]: Firstly, because the service providers who built SMS were the telcos and they have from the last 10, 15, in fact, in the last 10 years, they have not done any innovation.

    23:00.684 –> 23:08.450

    [SPEAKER_02]: All right, in that, that is why it is still restricted to those 60, 70, 100 words and beyond that, you can’t do anything.

    23:08.930 –> 23:15.175

    [SPEAKER_02]: So when the creator of a particular platform is not doing any new innovation, how will the products are why?

    23:15.936 –> 23:27.727

    [SPEAKER_02]: On the other hand, WhatsApp does so many innovations every six months, because firstly, now globally, you won’t believe there are like 2.8 billion customers on WhatsApp.

    23:29.029 –> 23:34.574

    [SPEAKER_02]: In fact, just in the UK, 85% of the market used it to chat with their friends and family.

    23:35.174 –> 23:49.745

    [SPEAKER_02]: So it already has a huge customer base which is using the platform plus that platform is slowly and steadily adding more and more features from a both consumer lens as well as let’s say from there B to B side of things.

    23:50.065 –> 23:53.588

    [SPEAKER_02]: So that is why you have this rich media, you have

    23:53.948 –> 23:56.770

    [SPEAKER_02]: a voice note kind of a thing which is already there.

    23:57.211 –> 24:03.016

    [SPEAKER_02]: Now, in fact, one more interesting thing which is done by a meta because meta owns both Instagram and WhatsApp.

    24:03.456 –> 24:11.763

    [SPEAKER_02]: Now, you can even run ads on meta and when a customer clicks on in that ad, it can go to a WhatsApp channel of the brand.

    24:12.317 –> 24:12.757

    [SPEAKER_00]: Really?

    24:12.777 –> 24:13.738

    [SPEAKER_02]: Yes.

    24:14.339 –> 24:14.659

    [SPEAKER_00]: Wow.

    24:14.699 –> 24:16.041

    [SPEAKER_00]: So you could ask.

    24:16.081 –> 24:23.808

    [SPEAKER_00]: You could do like a survey style ad and take it immediately to WhatsApp for a conversation rather than a clever, very clever.

    24:24.529 –> 24:27.752

    [SPEAKER_00]: So, Abbaship, we’ve covered a lot of the why.

    24:28.152 –> 24:30.634

    [SPEAKER_00]: Why you really should be considering what’s that right now?

    24:30.654 –> 24:35.839

    [SPEAKER_00]: And I have say I’m convinced, very tempted to go off and see how we could integrate it into our podcast marketing.

    24:36.199 –> 24:37.480

    [SPEAKER_00]: But that’s not for this show.

    24:37.880 –> 24:45.467

    [SPEAKER_00]: If someone’s listing going, yes, we need to kick off this now, get it ready for black Friday and Christmas, test it, recruit customers, etc.

    24:45.987 –> 24:47.829

    [SPEAKER_00]: How do they go about making the most of it?

    24:47.869 –> 24:52.453

    [SPEAKER_00]: What’s the key stuff they need to know, tips and tricks to make sure they’re making the most of what’s up?

    24:53.541 –> 25:00.166

    [SPEAKER_02]: So in WhatsApp, what typically happens is, firstly, the onboarding is not a long process within 24 hours.

    25:00.647 –> 25:06.932

    [SPEAKER_02]: Basically, firstly, it’s a five minute job to connect, let’s say, a Facebook business manager ID to your Shopify backend.

    25:07.052 –> 25:08.193

    [SPEAKER_02]: So it’s a five minute job.

    25:08.713 –> 25:13.457

    [SPEAKER_02]: within 24 hours you get a basically your account is set up for WhatsApp marketing.

    25:13.978 –> 25:21.685

    [SPEAKER_02]: Then the first step comes is now you have to collect consents from customers, which you already do for emails.

    25:21.765 –> 25:26.649

    [SPEAKER_02]: So you have pop ups on your website, you on the checkout, you have different checkboxes for email.

    25:27.089 –> 25:30.713

    [SPEAKER_02]: So typically you have to start taking consent for WhatsApp marketing also.

    25:31.253 –> 25:36.257

    [SPEAKER_02]: which is a process which takes because slowly and steadily your customers will start giving consent.

    25:36.697 –> 25:45.003

    [SPEAKER_02]: So, in fact, what even I would suggest, brands is because November is around the in two, three months, November will come, you will have BFCM.

    25:45.444 –> 25:47.745

    [SPEAKER_02]: So, it’s better to start immediately.

    25:47.785 –> 25:51.448

    [SPEAKER_02]: So, that at least you can have consents from most of your customer.

    25:52.188 –> 25:56.452

    [SPEAKER_02]: And anyway, on WhatsApp, you don’t start with marketing on day one.

    25:57.072 –> 26:00.094

    [SPEAKER_02]: because it’s a new channel of communication.

    26:00.154 –> 26:02.436

    [SPEAKER_02]: So first, you have to warm up the customer.

    26:02.816 –> 26:08.841

    [SPEAKER_02]: So for the first 30, 40 days, even we tell the brands, you need to warm up the customer and how do you do that?

    26:09.261 –> 26:11.603

    [SPEAKER_02]: You send order confirmation messages on WhatsApp.

    26:12.003 –> 26:13.725

    [SPEAKER_02]: That, hey, thanks for placing the order.

    26:14.365 –> 26:20.430

    [SPEAKER_02]: You will receive the product in next 3 to 5 days and with the tracking link, that, hey, here’s a link to track the order.

    26:20.450 –> 26:23.452

    [SPEAKER_02]: So you can keep clicking on that link till the time you receive the product.

    26:24.193 –> 26:40.014

    [SPEAKER_02]: So order confirmation messages, abandoned card messages, review messages, once let’s say in 3040 days your audience is warm up to the idea that okay now I will keep getting different messages on whatsapp then you do your first marketing campaign.

    26:40.214 –> 26:43.695

    [SPEAKER_02]: So, it needs a 30, 40 days of a warm-up period.

    26:44.015 –> 26:52.078

    [SPEAKER_02]: So, I think this is the right time to actually go for this WhatsApp integration because anyway, but BFCM is around the corner.

    26:52.098 –> 27:01.600

    [SPEAKER_02]: In fact, I’ll give you an example of last year, last year when we launched in the UK, before the BFCM, we hardly had like 10 brands which were using WhatsApp.

    27:02.181 –> 27:03.541

    [SPEAKER_02]: And one of our brand, which

    27:03.561 –> 27:07.202

    [SPEAKER_02]: They were doing like 10 million pounds in revenue in a year.

    27:08.002 –> 27:13.883

    [SPEAKER_02]: And during the Black Friday seal, we told them that you are anywhere marketing your offers everywhere.

    27:14.324 –> 27:16.124

    [SPEAKER_02]: Let’s do your campaigns on WhatsApp.

    27:16.844 –> 27:26.186

    [SPEAKER_02]: And interestingly, because all other marketing channels, SMS emails and all, they were like so cluttered bit, so many offers from hundreds of brands.

    27:26.626 –> 27:28.927

    [SPEAKER_02]: And no one was using the WhatsApp.

    27:28.947 –> 27:31.147

    [SPEAKER_02]: So when we started doing their campaigns on WhatsApp,

    27:34.251 –> 27:36.760

    [SPEAKER_02]: They hit a million pound and revenue in one day.

    27:37.690 –> 27:42.152

    [SPEAKER_00]: Ooh, there is such a sparse neighborhood volunteer, isn’t that nice?

    27:42.172 –> 27:42.653

    [SPEAKER_02]: Yes, beautifully.

    27:42.693 –> 27:49.076

    [SPEAKER_02]: So they hit a million pound in one day, which became a big news in the DTC ecosystem.

    27:49.156 –> 27:54.098

    [SPEAKER_02]: People started calling us, we wanted to be one year old to start you ring it.

    27:54.658 –> 28:00.821

    [SPEAKER_02]: And so interestingly, during BFCM sale also, the open rates on WhatsApp are 95%.

    28:01.041 –> 28:01.441

    [SPEAKER_02]: Wow.

    28:01.862 –> 28:04.183

    [SPEAKER_02]: During those, let’s say peak sale periods is,

    28:05.003 –> 28:13.409

    [SPEAKER_02]: Even if let’s say brands start using WhatsApp, whichever brands will use it in the, in fact, till the next two years, they’ll have the first moves at one page.

    28:14.110 –> 28:16.251

    [SPEAKER_02]: All right, because this channel is not cluttered.

    28:16.491 –> 28:20.114

    [SPEAKER_02]: As a customer, you will hardly get a message or a two in a week.

    28:20.514 –> 28:21.895

    [SPEAKER_02]: So customers will open it.

    28:22.276 –> 28:28.340

    [SPEAKER_02]: And once they open it, the chances of them to react on that message is very high as compared to an email or an SMS.

    28:31.303 –> 28:36.025

    [SPEAKER_01]: E-commerce master plan is supporting by some of the greatest companies in the E-commerce sector.

    28:36.165 –> 28:44.288

    [SPEAKER_01]: Here’s a reminder of who they are.

    28:44.468 –> 28:46.329

    [SPEAKER_01]: It’s time for the top six round.

    28:48.930 –> 28:54.352

    [SPEAKER_00]: Okay, I love this section because it gives me and I’ll list us some really quick ways for taking our businesses to the next level.

    28:54.472 –> 28:56.532

    [SPEAKER_00]: Abhishek, are you ready for the top tips?

    28:57.293 –> 28:57.713

    [SPEAKER_02]: Absolutely.

    28:58.385 –> 29:00.867

    [SPEAKER_00]: Okay, let’s do this at the book top tip.

    29:00.987 –> 29:08.293

    [SPEAKER_00]: If everyone listening to this podcast agreed to take Friday off and read a book to make their business better, which book would you recommend?

    29:09.515 –> 29:12.858

    [SPEAKER_02]: So I will suggest two books, they can read either of them.

    29:12.999 –> 29:19.445

    [SPEAKER_02]: So one is zero to one by Peter Thiel or let’s say the blue ocean strategy by W Chen.

    29:20.006 –> 29:30.296

    [SPEAKER_02]: Both the books talk about innovating and not trying to improve which is already what is already available because it gives you the power to create monopoly in the market if you innovate.

    29:31.202 –> 29:34.123

    [SPEAKER_00]: I’m such a fan of blue ocean strategy.

    29:34.224 –> 29:37.145

    [SPEAKER_00]: I must, it’s one of those phrases I use far too often.

    29:37.305 –> 29:39.526

    [SPEAKER_00]: So I’m going to have to read one to zero as well.

    29:39.586 –> 29:40.767

    [SPEAKER_00]: Thank you for that, Abhishek.

    29:41.527 –> 29:47.190

    [SPEAKER_00]: Traffic top tip, which marketing method do you either prize above all others or think doesn’t get the press it deserves?

    29:48.065 –> 29:49.967

    [SPEAKER_02]: It’s conversational marketing via WhatsApp.

    29:50.208 –> 29:55.815

    [SPEAKER_02]: I can say it again and again because we have tried, as a company also, we do different kind of food.

    29:55.835 –> 29:59.159

    [SPEAKER_02]: We try different marketing methods to reach out to our customers.

    29:59.199 –> 30:03.084

    [SPEAKER_02]: But I think the way WhatsApp marketing works, it’s amazing.

    30:03.806 –> 30:07.288

    [SPEAKER_00]: I’d have been very surprised if you’d have given us something else at that point.

    30:07.448 –> 30:15.793

    [SPEAKER_00]: I have to say so, very good that we’re sticking with the WhatsApp messaging there, because it’s clearly a huge amount of potential for people.

    30:16.453 –> 30:26.359

    [SPEAKER_00]: The tooltop tip, maybe a collaboration tool, a social media plug-in, a phone-up or just a wave working, is there a chord little tool you use that makes you and your team a more efficient from day to day?

    30:27.336 –> 30:33.040

    [SPEAKER_02]: As a collaborator tool, in fact, one of my colleague introduced me to one which is called Monday.

    30:33.760 –> 30:45.889

    [SPEAKER_02]: I started using it in fact, just a month back and still to use it to its full potential, but it’s it’s really good, earlier I used to just use lag, but I think this is much more mature and it is much, much more hands on.

    30:45.949 –> 30:50.532

    [SPEAKER_02]: So, I think Monday is one and then I have another app which I keep using.

    30:50.632 –> 30:51.853

    [SPEAKER_02]: It’s called Angel List.

    30:52.433 –> 31:03.102

    [SPEAKER_02]: basically through that, you can read about various startups that are launched globally in different categories and you can invest in those startups with as low as a thousand pound.

    31:03.963 –> 31:09.848

    [SPEAKER_02]: So which which is amazing from both learning point of view and let’s say if you want to diversify and let’s say invest.

    31:10.568 –> 31:12.370

    [SPEAKER_00]: Very cool, love those two.

    31:13.090 –> 31:16.453

    [SPEAKER_00]: And the carbon top tip, what’s your favorite way to reduce the carbon

    31:19.897 –> 31:45.337

    [SPEAKER_02]: I think the first should be the size of delivery boxes they have to really get it right many times I ordered something from Amazon even a small item get a very big box So I think getting the size of the delivery box right is the first thing and second I think most of the people are trying it, but I think EV fleet for delivery Whether it’s a e-scooter or a electric man to deliver the products you know

    31:45.745 –> 31:55.211

    [SPEAKER_00]: Yeah, there’s nothing worse than a big amount of air being carried around the country on the back of a fossil fuel burning truck is there, it’s like, we can do better.

    31:55.292 –> 31:56.212

    [SPEAKER_00]: We can do a lot better.

    31:56.252 –> 31:56.873

    [SPEAKER_00]: Love those two.

    31:56.913 –> 31:57.393

    [SPEAKER_00]: Thank you.

    31:58.153 –> 32:06.459

    [SPEAKER_00]: Aveshek, before we say goodbye, the listeners need to know how they can get in contact with you and your team and take advantage of all the core WhatsApp stuff.

    32:06.819 –> 32:08.921

    [SPEAKER_00]: We’ve just been talking about, so how do they go about doing that?

    32:09.942 –> 32:13.284

    [SPEAKER_02]: So either they can directly reach out to me via LinkedIn.

    32:13.744 –> 32:16.286

    [SPEAKER_02]: They’ll be able to find me on LinkedIn.

    32:16.526 –> 32:19.828

    [SPEAKER_02]: And also they can go to our website, goquit.co.co.

    32:20.548 –> 32:21.949

    [SPEAKER_02]: And they can leave a query there.

    32:22.409 –> 32:26.391

    [SPEAKER_02]: In fact, interestingly, I can do one thing for all your listeners.

    32:26.891 –> 32:36.917

    [SPEAKER_02]: So if they mention master class as a code, we would be happy to give them a 25% off for the entire one year on the subscription fee of Goquette.

    32:37.237 –> 32:38.638

    [SPEAKER_02]: And yeah, we can do that.

    32:39.157 –> 32:39.978

    [SPEAKER_00]: very nice.

    32:40.138 –> 32:40.738

    [SPEAKER_00]: Love that.

    32:40.758 –> 32:47.102

    [SPEAKER_00]: So that’s the use the code master class and you will get was it 25% or for a whole year?

    32:47.623 –> 32:47.923

    [SPEAKER_00]: Yes.

    32:48.383 –> 32:48.783

    [SPEAKER_00]: Excellent.

    32:49.224 –> 32:51.185

    [SPEAKER_00]: Very juicy offer there everyone.

    32:51.225 –> 32:58.010

    [SPEAKER_00]: If you had the slightest hesitation or giving what’s up ago at the moment, hopefully that’s broken that last bit of a bit of hesitation.

    32:58.030 –> 33:00.571

    [SPEAKER_00]: So head to go quick.co to get that one.

    33:01.012 –> 33:02.593

    [SPEAKER_00]: And Michelle, thank you so much.

    33:02.633 –> 33:06.475

    [SPEAKER_00]: It’s been lovely having a decent long chat with you and I’m so pleased we got to record it

    33:07.696 –> 33:09.962

    [SPEAKER_00]: So thanks for being on the e-commerce most planned podcast.

    33:10.643 –> 33:13.109

    [SPEAKER_02]: It was amazing talking about this new thing.

    33:13.310 –> 33:14.432

    [SPEAKER_02]: I’m very excited about it.

    33:20.423 –> 33:23.144

    [SPEAKER_00]: what a fascinating chat with Abhishek.

    33:23.344 –> 33:31.786

    [SPEAKER_00]: If you’re not convinced that WhatsApp is something you should be investigating for your brand, probably ahead of SMS, I don’t know what more we could have said.

    33:32.367 –> 33:35.267

    [SPEAKER_00]: Because consumers are responding really, really well to it.

    33:35.307 –> 33:40.529

    [SPEAKER_00]: There is still some of that first mirror advantage that blue ocean strategy opportunity going on with it.

    33:40.969 –> 33:45.113

    [SPEAKER_00]: There’s clearly multiple different ways in which it’s delivering well for brands.

    33:45.433 –> 33:56.183

    [SPEAKER_00]: Abhishek talks about order confirmation activity, he talks about abandoned baskets, he talks about Black Friday, he talks about that very cool, reviews example.

    33:56.603 –> 34:04.570

    [SPEAKER_00]: But you can totally get, well if you get that what’s that with the different stars, you click on the star and you’re just there to enter a view, makes it so much more seamless for the customer.

    34:04.851 –> 34:06.772

    [SPEAKER_00]: So not surprising, they’re getting more reviews that way.

    34:07.593 –> 34:25.709

    [SPEAKER_00]: lots of opportunity there and huge integration abilities to enable it to work really well for your brand and of course it’s conversational so if you’ve got the integration data right you can then have the AI and the automation helping customers convers with your WhatsApp or you can have real-life agents doing it too.

    34:26.650 –> 34:34.355

    [SPEAKER_00]: You can get your hands on all the notes from this episode, including the top tips and links to what we’ve mentioned by heading over to ecommercemasterplanned.com.

    34:34.796 –> 34:45.443

    [SPEAKER_00]: You can also use our direct episode short links, just put ECMP dot info forward slash the number of this episode into the URL bar and you’ll be redirected straight to the right page on the website.

    34:46.164 –> 34:48.846

    [SPEAKER_00]: When you get to the website, why not add yourself to our email list?

    34:49.186 –> 34:51.347

    [SPEAKER_00]: Not yet our WhatsApp list, but definitely to our

    34:55.270 –> 35:01.073

    [SPEAKER_00]: And if you liked this episode, then why not have a listen to episode 529 529?

    35:02.554 –> 35:11.580

    [SPEAKER_00]: Where I’m chatting with a super successful e-commerce brand owner about how they’ve been leveraging WhatsApp in their business to build both sales and community.

    35:12.300 –> 35:16.264

    [SPEAKER_00]: Thank you for tuning into this and every episode of the e-commerce master plan podcast.

    35:16.644 –> 35:27.194

    [SPEAKER_00]: I bring you a new interview every week because I want to inspire and help e-commerce business owners like you to succeed and thrive with your businesses, including progressing along the path to net zero.

    35:27.734 –> 35:34.240

    [SPEAKER_00]: So, if you know someone this show can help, please tell them to listen to the e-commerce master plan podcast.

    35:34.580 –> 35:37.363

    [SPEAKER_00]: I hope you have a great week and don’t forget to keep optimizing.

    35:40.603 –> 35:43.906

    [SPEAKER_01]: Thank you for listening to the eCommerce Master Plan podcast.

    35:44.386 –> 35:49.170

    [SPEAKER_01]: Find out more at eCommercemasterplanned.com Slash Podcast.

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    eCommerce Master PlanBy Chloe Thomas