In episode 125, I brought in a heavy hitter when it comes to SEO, Rand Fishkin, co-founder of Moz and founder of Sparktoro. I wanted to look at both organic search and social when it comes to your online store. With Rand’s deep dive into data, he answered these questions.

• What does the data show us when it comes down organic search vs. social for conversions?
• Is social more effective as an impulse buy?
• What strengths does social add to bringing both customers and conversions to your online store?
• Can you give us your top tips for organic search vs. paid ads?
• How impactful is voice search going to be for the future of eCommerce?

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