Optimising a WooCommerce Site can be daunting, but with a bit of keyword research and using Screaming frog - you can achieve a lot. In this episode I sit down with John who runs Pala Eyewear who make ethical sunglasses, and run through a quick site audit and recommended small actions. 

As a small team, it's vital you understand your audience and focus on SEO changes that will have the most impact.