Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let's make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas. Last month we discussed her new ebook Secrets to Natural Website Conversions. Today she is helping us to create a holiday checklist for your store.