By Kerrie A. Fitzgerald
4.9
9999 ratings
The podcast currently has 267 episodes available.
Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5!
I get into how burnout post-book launch in 2023 set me on this path and how starting my dog poop bag business made me realize I’m ready for a fresh adventure. I also reflect on why it’s important to embrace change, the value of businesses as stepping stones, and what’s next for me.
In this episode, I share:
Episode Highlights:
Listener Shout-Out: Thank you to everyone who’s been with me over the years, from listening to the podcast, to joining my programs, and reading Customer Obsession. You’ve been part of this journey, and I’m so grateful for your support!
Let’s Connect: Feeling like you’re in the midst of your own pivot? DM me on Instagram! I’d love to hear about your journey.
Links & Resources:
Thank You! Thank you for tuning in to this week’s update. If you’re enjoying the show, please leave a 5-star review—your support means everything to me!
Grab my new book, Customer Obsession
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok!
Grab my new book, Customer Obsession
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND
( And Why You Need To Pay Attention, Learn And Implement To Your Own Business)
Lets talk about, The OG of cult brand- Disney World.
Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand.
Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today.
Grab my new book, Customer Obsession
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea
Key Points Covered:
Where to Find Sena Sea and Their Wild Alaskan Fish:
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer.
This feels like a REAL coaching session with me, so bear with me as its a long one.
We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode!
If you want to tune into one of the two specific questions we cover- here are the timestamps:
Question 1: How do I increase my website conversion rate Timestamp: 0-1:11
Question 2: How do I increase my traffic Timestamp 1:12- end
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
www.nkdsummer.com
ig @naked_summer
TikTok @makedsummer
Welcome to the Ecommerce Society Podcast, episode 253.
In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities.
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
www.monthlies.club
www.instagram.com/monthlies.club
Use code 15 for 15% off your first order
Welcome to the Ecommerce Society Podcast! In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day!
If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your own website- this is for you too!
Sign up for a free trial and get your first month for just $1, tap that link below
shopify.pxf.io/QOqWDY
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
** some links may be an affiliate link. Its no extra cost to you, but i may get a small referral commission. I only share products/services that I am obsessed with.
Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online.
We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas.
We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE!
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
Ecommerce-Savvy.com
https://www.instagram.com/ecommercesavvy/
[email protected]
Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them.
I ask her things like- how would she spend $500 to start a business
And more…….
And be sure to tune into Thursday’s episode, 251 where we have a full episode talking about all things Shopify, scaling a product business, pivoting and more with Deonnah of Ecommerce Savvy
Grab my new book, Customer Obsession
www.kerriefitzgerald.com/services
Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall
Follow Kerrie on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
Ecommerce-Savvy.com
https://www.instagram.com/ecommercesavvy/
[email protected]
Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation.
Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of better preparation and setting boundaries when committing to multiple events.
One of the key takeaways is the importance of starting with virtual speaking opportunities to gain experience. Don't forget to capture videos or photos for social proof! Listen in as I talk about how speaking engagements can be a game-changer for product-based businesses, providing visibility and a chance to connect with new audiences.
www.kerriefitgerald.com
www.instagram.com/kerrie.a.fitzgerald
each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too.
https://kerriefitzgerald.myflodesk.com/hotsauce
Mentions:
https://goldie-links.com/
https://lavisheverlastingjewelry.com/ (serving NY & NJ)
PJX: https://sunstone.regfox.com/pj-expo-2024
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