The SME Guru Podcast

Ecommerce Success Stories: Weird and Wacky Concepts That Turned Huge Profits


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In this episode, we explore the limitless potential of ecommerce and why it has become a game-changer for businesses of all sizes. Find out how it has reshaped the retail landscape, shifting from a mere 3-4% to almost 20% of total business turnover. From low investment and high returns to unique customer experiences, discover the secrets behind ecommerce success.

We also delve into some incredible success stories, like Black Milk, Sticker Mule, and Glasses USA, that turned unconventional ideas into thriving online ventures.
Get inspired and learn how you can tap into the immense potential of e-commerce.

Key moments of this interview:

02:05 The Success Factors of Ecommerce
04:50 The Power of Unique Customer Experiences in E-commerce
07:05 Case Study: Black Milk - Outlandish Leggings
09:03 Case Study: Sticker Mule - Custom Stickers
11:28 Case Study: Glasses USA - Prescription Glasses Online
13:35 Case Study: Wild Rabbit's Burrow - Custom Pillows
15:13 Case Study: Spoonful of Comfort - Gourmet Get-Well Packages
17:21 Case Study: Neutru - Smart Pills
19:25 Case Study: Brayola - Crowdsourced Bra Recommendations


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The SME Guru PodcastBy SME Guru