Reviews are the backbone of all marketing success. Not only are they essential to boosting your product's conversion rate, but they also help you build brand awareness and customer loyalty. Join me in this episode with Adena Merabi as we talk about how to customise reviews based on visitor preferences and the type of information they're most likely looking for so that you can drive conversations that way. We’ll also discuss the mistakes to avoid when requesting reviews and how to integrate reviews into Ads to use those in your actual Ads copy.

Adena is an Agency Partner Manager at Okendo, and an MBA student at the UCLA Anderson School of Management. She started her career at Oracle, where she helped SMB and enterprise clients optimise their customer experience processes by identifying gaps in their current technology and pitching marketing, sales, and ERP solutions. She also worked at MuteSix as the Head of Strategic Partnerships,where she bridged marketing and tech; consulted with e-commerce companies to build solid and complete brand identity by partnering them with the suitable Shopify technology applications. Now at Okendo, she consults with various types of eCommerce agencies on how to increase their clients' online sales through installing Okendo's ratings and reviews platform. This episode will spark a lot of ideas for you.

Tune in!