Advertising in 2022 is more sophisticated than before, but leveling up your approach to leverage data and properly attribute and track revenue generated by various platforms will help you run your ads successfully. Don’t just scale on a single platform. Leverage multiple channels and meet your customers at different points in their journey with the right type of ads and communication to break through your next level of growth. Join me in this episode with Arjun Jolly as we talk about strategic aspects of advertising, what brands are doing to support their ad campaigns, and what you need to focus on to enhance your ads metric, fuel your eCom growth, and increase lifetime value for your consumers.

Arjun Jolly is the COO and Co-founder of adQuadrant, a leading advertising agency that focuses on customer acquisition, next-level measurements, and sophisticated attributes to drive growth across a variety of top verticals, including eCommerce. As the head of operations, Arjun has led adQuadrant to become a Global Top 1000 Facebook advertiser out of 4 million advertisers. They have driven over a billion dollars with the B companies in directly attributable revenue using their advertising strategies, which is not about going from 0 to 1 but from 0 to 100. 

So stay tuned, dig in and make sure to implement what you’ve learned.  Visit www.ecommercetownhall.com for show notes.