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Ecommerce Townhall with Jon Tucker (featuring Dylan Kelley of Wavebreak): Email Marketing - Flow Architecture, Segmenting and SMS
In today’s episode, We're digging in with email marketing ninja Dylan Kelley. Dylan runs email for 8 and 9 figure brands and has this stuff really down to the science.
He was one of the first Klaviyo consultants in the early days when Klaviyo came out and really just knows this stuff when it comes to email. So we are going to talk about things like flow architecture, segmentation and how to not overdo it with segmenting, SMS and where that fits into the channel, and really everything in between.
Assuming you're focused on growing email as a channel which you definitely should be, then you don’t want to miss this episode. So stay tuned, dig in and make be sure to implement what you’ve learned. Visit www.ecommercetownhall.com for show notes.
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By Jon Tucker
5
11 ratings
In today’s episode, We're digging in with email marketing ninja Dylan Kelley. Dylan runs email for 8 and 9 figure brands and has this stuff really down to the science.
He was one of the first Klaviyo consultants in the early days when Klaviyo came out and really just knows this stuff when it comes to email. So we are going to talk about things like flow architecture, segmentation and how to not overdo it with segmenting, SMS and where that fits into the channel, and really everything in between.
Assuming you're focused on growing email as a channel which you definitely should be, then you don’t want to miss this episode. So stay tuned, dig in and make be sure to implement what you’ve learned. Visit www.ecommercetownhall.com for show notes.