Creating a viral marketing campaign is the best option for any eCommerce business looking to increase its customer base. We can supercharge our graph by getting people into the store, getting them to convert, and allowing them to bring more people to the store. The way to do this is with an effective viral marketing strategy. Join me in this episode with Jay Gibb as we talk about when and where to ask people to share with their friends throughout the eCommerce funnel and how to make the user experience super seamless to make it easy for them. We also dive into the baselines of where you are and how you can measure the impact.

Jay Gibb has a ton of experience in viral marketing and is the founder of Cloudsponge, a company that makes it so easy to have a share with a friend functionality built into customers’ whole experience on your site. They integrate it into the different aspects of the process but more importantly, they make it visitor friendly and more effective for your actual customers. The hardest part is what they do, is making your website work with every address book, making it simple, and keeping it all your site experience.