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eCommerce Trends With Marketplace Valet | Will and Laura Land
Amazon Seller Insights, Episode #016: Putting up page 1 numbers in today’s eCommerce marketplace is a lot tougher than it used to be. There are millions of listings out there, all competing for conversions. And with big brands with even bigger advertising budgets buying their way to the top of page 1, it might seem it’s impossible to start from scratch. Will and Laura Land are here to tell you why it’s not as tough as it looks, as long as you know the right angles! They’ve grown from selling cell phone accessories out of their house in 2002 to making $55 million in sales and founded Marketplace Valet, your one-stop-shop for all things eCommerce logistics. Hear what they have to say about how the marketplace has changed during their tenure, along with an audience Q&A!
Listen now and subscribe to us for future episodes! → https://spoti.fi/3fzI0r5
Timecode:
0:00 - An introduction to Will and Laura’s extensive eCommerce background, discussion successes and failures along the way
9:10 - Will and Laura discuss the adjustments they had to make as their business scaled
16:30 - Some of the most significant changes Will and Laura saw on the marketplace in 2019, including a shifting focus towards 3rd party vendors and reseller partnerships and why they matter
20:00 - How sellers without big brand advertising budgets can still find success
26:20 - A discussion on whether or not it’s worth advertising outside of Amazon
28:20 - Changes Chinese manufacturing has done to the Amazon marketplace
34:50 - Personal tips from Will and Laura about how to persevere through tough times
37:50 - Audience Q&A
Will and Laura Land: Will and Laura Land have been in the eCommerce game for a long time. Starting in 2002, they began selling cell phone accessories on eBay. Once sales began shooting through the roof, they quickly ran out of space to store inventory in their house. That’s when they decided that, hey, maybe it’s time to scale! $55 million in sales later, Will and Laura founded Marketplace Valet, their eCommerce firm specializing in inventory, warehouse, and logistics management.
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By ZonGuru
5
11 ratings
Amazon Seller Insights, Episode #016: Putting up page 1 numbers in today’s eCommerce marketplace is a lot tougher than it used to be. There are millions of listings out there, all competing for conversions. And with big brands with even bigger advertising budgets buying their way to the top of page 1, it might seem it’s impossible to start from scratch. Will and Laura Land are here to tell you why it’s not as tough as it looks, as long as you know the right angles! They’ve grown from selling cell phone accessories out of their house in 2002 to making $55 million in sales and founded Marketplace Valet, your one-stop-shop for all things eCommerce logistics. Hear what they have to say about how the marketplace has changed during their tenure, along with an audience Q&A!
Listen now and subscribe to us for future episodes! → https://spoti.fi/3fzI0r5
Timecode:
0:00 - An introduction to Will and Laura’s extensive eCommerce background, discussion successes and failures along the way
9:10 - Will and Laura discuss the adjustments they had to make as their business scaled
16:30 - Some of the most significant changes Will and Laura saw on the marketplace in 2019, including a shifting focus towards 3rd party vendors and reseller partnerships and why they matter
20:00 - How sellers without big brand advertising budgets can still find success
26:20 - A discussion on whether or not it’s worth advertising outside of Amazon
28:20 - Changes Chinese manufacturing has done to the Amazon marketplace
34:50 - Personal tips from Will and Laura about how to persevere through tough times
37:50 - Audience Q&A
Will and Laura Land: Will and Laura Land have been in the eCommerce game for a long time. Starting in 2002, they began selling cell phone accessories on eBay. Once sales began shooting through the roof, they quickly ran out of space to store inventory in their house. That’s when they decided that, hey, maybe it’s time to scale! $55 million in sales later, Will and Laura founded Marketplace Valet, their eCommerce firm specializing in inventory, warehouse, and logistics management.