In this episode, we sit down with Nadia Carboni, Head of Economic Development and Smart City of the Unione della Romagna Faentina in Italy. Nadia shares the story behind one of the region’s most celebrated initiatives: Bike to Work—a program that has successfully encouraged large numbers of residents to choose the bicycle over the car for their daily commute.

We explore why Bike to Work became such a powerful mobiliser, how it shifted mobility habits, and what it teaches us about designing policies that actually work for people. Nadia also reflects on the econnecting journey, emphasising the crucial role of testing actions, experimenting in real contexts, and learning directly from communities.

If you're curious about smart-city strategies, behaviour change, and practical approaches to sustainable mobility, this episode offers inspiring insights from one of Italy’s standout examples.

Learn more about the Bike-to-Work program: https://urbact.eu/good-practices/bike-work

Learn more about econnecting: https://urbact.eu/networks/econnecting

#urbanism #mobility #URBACT #SmartCity #Cycling #SustainableMobility