In this episode, Nimeet Dhokai, co-founder of Happi Planet Eco Products, talks about how he and his friend Mayank Gupta started their venture, determined to convert consumers to sustainable home care products. The two-year-old startup is backed by investors including 100X.VC and Fireside Ventures. Dhokai also talks about how he and Gupta found a successful combination of effective products and meeting consumers’ perception of cleanliness, while sticking to their goal of producing genuinely sustainable cleaners.