Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.

Mayo Clinic Social Media Summit 2016

00:00 Introduction 00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur 02:00 Internet earliest adopter 04:09 Hospital website for University of Maryland 05:15 What didn't work well? 06:40 Content marketing (before it was cool) 08:03 Does a website belong to IT or Marketing? 09:25 Chief Cook & Bottle Washer 10:20 WordPress or enterprise CMS 12:35 Knowing how to understand vendor landscape 13:45 The difference between a slick website and a good vendor 17:00 How much god a project run? 18:28 C-Suite explanations needed? 21:00 Physician Transparency Project 25:35 Hospitals in Social Media list 26:55 Reputation leads to business 28:25 Preparing for the death of digital advertising 33:55 Is the website the hub of marketing 34:47 How does digital and online presence impact population health? 36:16 Advising on digital and social media presence 37:21 Company goals & the healthcare vendor space 39:25 Healthcare: Slow decision making? 40:45 Market Vue Partners and Population Health 40:15 Hospital marketing tactics slow to change 43:33 Social Media Tip: Dr. Wendy Sue Swanson "When you've had a bad day..." 44:50 Social Media Ambassadors - Social Media support for Trade Shows and Conferences