In this episode of the SLN Podcast, Laurenn Cutshaw is joined by Ed Buckley, Founder, and CEO of Peerfit. Peerfit is a flexible fitness solution that lives in the corporate wellness category and is fully paid for by health insurance. COVID as we all know created a lot of chaos for fitness operators. Many are struggling to innovate, stay relevant to members, and find alternate revenue streams. Peerfit in contrast used this time to enhance operational efficiency, strengthen their culture, and prepare for the future. Ed and Laurenn cover a lot of topics in this episode, including how Fitbit made counting steps cool, the next big personal data metric, and the value and behavior of the 65+ crowd.