Welcome back to Reporting Norms, the podcast where we dive into all things financial reporting, business strategy, consulting, and the evolving world of AI in business. In today’s episode, host Norm sits down with longtime friend and accomplished business executive Edward Thomas Kennedy IV, also known as ETK4, currently the VP of Business Development at Livefront, a leading digital product consultancy.

Ed shares insights from his impressive career journey, which began in accounting at PwC, spanned transformative leadership roles at Slalom Consulting, IBM, and Scient, and led him to the cutting edge of digital product development and AI-driven innovation. Together, Norm and Ed explore themes like building authentic client relationships, the art of storytelling in consulting, and how the digital landscape - including remote work and generative AI is reshaping customer expectations.

You’ll also hear Ed’s personal reflections on effective leadership, industry change, and the crucial role of trust, curiosity, and empathy - whether you’re managing teams or designing digital products people truly love. Stick around as they discuss the challenges and opportunities in today’s rapidly evolving tech landscape, and don’t miss Ed’s thoughts on using technology for good, learning from mentors, and always staying one step ahead in business.

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