In this #podcast episode of The NEO Industrialist, host Belinda Ephraim and #revenuegrowth consultant Ed Marsh explore the evolving landscape of industrial sales, focusing on how cultural shifts and technology are reshaping enterprise buyer behavior and revenue models. Ed shares his journey from military service to consulting, emphasizing the importance of a holistic revenue effectiveness framework. The conversation delves into the significance of trust, community building, and integrated sales and marketing strategies, while also addressing the need for modernized sales processes and compensation models. Ed highlights the role of emerging technologies such as AI, the transition from tech bros to manufacturing bros and how he sees that impacting the industrials sector, and the importance of storytelling in commercialization pathways for startup innovations. The episode concludes with rapid-fire insights and final thoughts on navigating the future of enterprise sales.

PODCAST WEBPAGE

https://www.youtube.com/playlist?list=PLU3ha-cLC4QqcD4OwBp6oC_ve1Ih-9UVy