I was on Instagram one day and saw a video where this guy was talking about creating a better cycling and triathlon shoe. That got my attention 

That guy was Ed O'Malley, founder of Velovetta, company that’s developing an aerodynamic cycling shoe. Yes, a shoe that will help you go faster!

Now...Velovetta is still in its early stages. Ed is in the process of creating and testing a prototype shoe. it’s such an INTERESTING concept!

I love these type of stories, when a person finds a gap or an opportunity based on their own experiences or needs: Ed is a competitve triathlete and he is always looking for ways to improve his performance. He noticed that cycling shoes had room for improvement, so he decided to look into that

That led him to combine his engineering background and curiosity with his passion for cycling and triathlon to create a better cycling shoe. That’s his goal. Genius

What I also like about Ed’s vision is that he doesn’t want Velovetta to just be the most aerodynamic shoe. He wants to create the best shoe in the market. Period.. what doest that mean? Well, the shoes need to be comfortable, have great fit and made with the best materials

On this conversation Ed talks about his journey so far, the highlights and challenges, how he came up with the idea for Velovetta, what inspired him to study mechanical engineering (I thought that was such a cool story you’re a gonna like it) and more