Ed Powell, Regional Manager for Consumer Direct Sales at Angel Oak Home Loans, joins the show live from the Lead Generation World Conference in Denver, CO to offer his insights into Lead Management. Ed is a Lead Generation and Consumer Direct Mortgage legend and has been in the mortgage industry for over 30 years. He talks about his new role with Angel Oak Home Loans while offering his thoughts on emerging technologies and the evolution of industry conferences. He also provides his opinion on his favorite types of leads and what some of the best user adoption tools are when operation a Lead Management system. Last but not least, Ed and I discuss his top Lead Management rules that are imperative to running a successful sales operation.