In this episode of Pucks to Properties, hosts Tom and Bob welcome Ed Stulak, a former hockey player turned social media branding expert and real estate powerhouse. Ed shares his unique journey from playing hockey at Penn State, dealing with a career-ending injury, and struggling to find his path—before ultimately discovering his passion for branding, marketing, and real estate.

Ed dives into how he built his personal brand from scratch, starting by working behind the scenes with influencers, learning the ins and outs of social media, and eventually transitioning into real estate. He explains the importance of personal branding, networking, and leveraging social media to grow a business, revealing the strategies that helped him amass over 80,000 followers and land high-profile speaking engagements alongside industry giants.

Throughout the episode, Ed emphasizes the importance of building genuine relationships online, using video messaging to connect with new followers, and taking calculated risks—like saying “yes” to last-minute speaking gigs that changed the trajectory of his career. He also highlights the lessons he learned from hockey, including discipline, resilience, and the ability to adapt—key traits that have helped him succeed in the competitive world of real estate.

For real estate agents, entrepreneurs, and former athletes looking to pivot into a new industry, Ed’s story is packed with valuable insights on branding, content creation, and the power of social media in today’s digital world.

Connect with Ed:

https://www.instagram.com/edstulak/?hl=en

https://www.linkedin.com/in/ed-stulak-07b112100

https://edstulak.com

https://www.youtube.com/channel/UCE5TbhJXo64E1KqNzQEt3tA

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