James Evelegh talks to Ed Walker, audience and content director (regionals) and editor-in-chief of InYourArea.co.uk, at Reach PLC, about: 

• what he learned working in some of Reach's regional newsrooms

• quickly growing a digital audience in Birmingham

• how InYourArea grew exponentially during lockdown

• why local journalists shouldn’t always stand back and observe, but offer solutions too

• Reach's plans for every county to have a 'Live' site by the end of next year

• why we should never stop experimenting; the day we do, we're in trouble

• why the best bit about being a journalist is seeing the difference you make

• why we should never be complacent; as in Formula 1, we can always make another tweak to enhance performance

• why a sustainable future lies through getting closer to your readers and by being relevant

• and much more...

(This interview was recorded on 13th May.)

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