Our most OBJECTIFIED episode ever! Meet an entrepreneur who launched one of the first online stores for the EDC community. EDC stands for 'everyday carry' - it is a reference to the unremarkable items we normally keep in our pockets (like wallets, pens, or lighters). The EDC community finds the best-made versions of these objects, like titanium pens or nickel-plated lighters. To the EDC community, these items can be lifetime possessions of immense value when they are made well. One thing you'll learn in this episode is that the EDC community especially loves KNIVES.

Our guest: Yong-Soo Chung

Companies he founded: