Eddie Yoon is a growth strategist who has helped drive $8B+ in profitable growth for brands, companies and categories. He has done significant research, writing and speaking on the topic of Category Growth and Category Creation. He is also the Co-creator of Category Pirates, the newsletter authority on category design/category creation.
In this episode he covers a broad range of topics including category design, solopreneurship and personal IPOs.
He talks about:
-->How to create a category
-->Who are super consumers and how are they different from regular consumers
--> How should one go about identifying their superconsumers?
--> Why solopreneurship is more important than ever
--> How to define career success and achieve a personal IPO, and more...
LinkedIn: https://www.linkedin.com/in/eddie-yoon-ewg/
Website: https://eddiewouldgrow.com/
Twitter: https://twitter.com/EddieWouldGrow
Category Pirates Newsletter: https://twitter.com/categorypirates
Superconsumers: https://tinyurl.com/5e5jwj2f
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By Shobhana Viswanathan
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Eddie Yoon is a growth strategist who has helped drive $8B+ in profitable growth for brands, companies and categories. He has done significant research, writing and speaking on the topic of Category Growth and Category Creation. He is also the Co-creator of Category Pirates, the newsletter authority on category design/category creation.
In this episode he covers a broad range of topics including category design, solopreneurship and personal IPOs.
He talks about:
-->How to create a category
-->Who are super consumers and how are they different from regular consumers
--> How should one go about identifying their superconsumers?
--> Why solopreneurship is more important than ever
--> How to define career success and achieve a personal IPO, and more...
LinkedIn: https://www.linkedin.com/in/eddie-yoon-ewg/
Website: https://eddiewouldgrow.com/
Twitter: https://twitter.com/EddieWouldGrow
Category Pirates Newsletter: https://twitter.com/categorypirates
Superconsumers: https://tinyurl.com/5e5jwj2f