In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?'

He talks about:

-->Who are super consumers and how are they different from what we call ‘power users’ in Saas?

--> How should one go about identifying their superconsumers?

--> Transitioning from selling rationally to selling to aspirations

--> What being thoughtfully aggressive means

--> How spikes in data are where you find the good stuff, and lot more...