If you read this before watching, spoiler, Brian's talking about Every Door Direct Mail!

https://www.youtube.com/watch?v=rCKS9uRV4Us

Transcription

EDDM, what is it and how do you do it?

Hi, I'm Brian Pombo, welcome back to Brian J. Pombo Live.

EDDM stands for Every Door Direct Mail. And this is a sample of it, I'm going to talk about it what is Every Door Direct Mail.

Well, if you're not aware, the post office has had this program for a number of years now, where you can declare a certain area, and it's a postal route.

Within a zip code, there are specific routes you can declare a certain area and you can say I want every door in this area to get a copy of my direct mail.

Yeah, this could be an envelope, this could be a piece of paper like this, this can be a postcard, there's a number of different, you know, ways of doing it, but you're paying for a bulk amount to be sent out.

The idea is that it actually reaches all of those areas.

Now, depending on the personnel in your area, this may work, it may not work, and you've got to really keep an eye on it to make sure that it actually reaches its destination because it's junk mail.

Because the post office knows it's junk mail, some postal employees have been known to skip it, and to dump it off in a dumpster or hide it somewhere, just so they have less work to do.

I'm not saying all post office, all people work for the post office do this or anything of the sort I'm saying it has been known to happen and anybody that's done any amount of work with direct mail knows that flub ups can occur.

Now, with that in mind, though, Every Door Direct Mail may be really useful for you because you can cover a really big area. If you have a message that you want most people to see that it's a great way of doing it.

This is a piece and you can always tell whether something's direct Every Door Direct Mail, by this right up here, I don't know if you can see that. That is showing it actually says EDDM retail us postage paid.

So where a stamp should be, it's going to have this little insignia. And here it says it will not have an actual name it will say a something like local postal customer.

So that's the name this showed up in my mail and said his person probably covered a very wide area be curious, I'd love to know because I'm going to show you all the details of this piece. I'd love to know if you know this person, have them get in contact with me I'd love to find out how well this did for them. I want to know if they got their money back and more.

I want to know if they covered the enter you know county or whether they they covered very specific areas and be very interesting to to know and be able to help other people out. This is what it looks like. Very simple page.

So what was on this side is just what I showed you this is nothing but a piece of paper neon, horrible color.

These horrible colors standout and they get attention that's part of direct mail, you got to get attention.

So even though it technically this is this can get attention as long as I mean, I doubt you get into many of these in the mail every day and on it is a very simple message.

It says Bill's tree service with his phone number. I hope you don't mind me showing his phone number.

If you're in the Southern Oregon area, Josephine County, I imagined bill might be able to help you with your tree.