From Gossip Writing to Global Producing: The Journey of Edith Mendoza
In this episode of Celebrate and Chill, Kenetia sits down with hybrid producer Edith Mendoza to trace her incredible evolution from writing celebrity gossip for Perez Hilton to producing massive experiential activations like the YouTube Artist Lounge at Coachella.

Edith opens up about the grit required to navigate the production world, the technical differences between "permalancing" and true freelancing, and how she manages the high-stakes pressure of working with global brands like Nike and Jordan.