You could be waiting too long, warns Nigel Collins, who has spoken to scores of business people to better understand the real drivers of innovation and growth. Nigel's discovered a few big truths about keeping your business moving and ahead of the pack. One key message: don't ask your people to come up with great big ideas all the time - it's hard to achieve and ends up deflating enthusiasm and ruining morale. No, says Nigel, a more effective approach is to go step-by-step and inch-by-inch. Ask for the small practical measures that'll make a difference to performance. It's what Nigel Collins calls "The Game of Inches" and he's built some useful practical steps around how to make the process work.WWW.BE.COM.AU