This week, Nicole welcomes Jerry Doby, Editor in Chief of The Hype Magazine and an internationally recognized arts and entertainment journalist. Jerry talks about his time both in public relations and entertainment, how Hype Magazine went from a labor of love to the #1 Digital Magazine in the world, and how he manages to focus his time and effort on so many endeavors. He and Nicole talk about the most effective strategies for making sure an editor can quickly understand the information you want to convey, why it’s imperative to take time and understand your audience, and what they want the new school of PR practitioners to know.