BENGALURU: “India’s learning won’t stop.

Every student will now have free access to our live online classes & premium content.” The full-page print ad dated March 19 from live tutoring platform Vedantu was one among many by education technology firms, which have been on advertising overdrive over the past few weeks.

Several other edtech firms also have put out similar ads on front pages of dailies.At a time when schools, colleges and tuition centres are shut due to the Covid-19 virus outbreak, edtech firms are trying hard to bag new users as online education takes off globally.

“They (edtech firms) have something useful to people today and they’re taking advantage of that.”It was still too early to say whether people would stay on as paying customers after the current widespread lockdown is over, but the edtech sector would continue spending big advertising money in the foreseeable future to ride on this momentum, he added.“A lot of exams have been cancelled and usage of our platform is around examinations.

“(They) are trying to be an extension of increasing OTT consumption and use of platforms such as video chat to enable learning,” Nihal Nambiar, associate VP at digital marketing agency iProspect, said. | To read full story, visit https://startuparound.com/read/1584934511.5675442/Edtech-firms-on-advertising-spree-amid-closures?ref=audio_experience