The SaaS SEO Show

Educate a Technical Audience with Brandon Gubitosa, Senior Content Marketing Manager at Plural #96

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In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.


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Timestamps:


  • (00:00) - Intro
  • (01:05) - Who is Brandon Gubitosa?
  • (02:26) - Brandon’s background.
  • (07:58) - Biggest lessons from working at an agency.
  • (09:36) - Can outsourcing for technical content work?
  • (12:39) - Is there still space for content marketing agencies?
  • (15:32) - How to communicate the value of content.
  • (18:57) - Content strategy at Plural.
  • (20:02) - Unique aspects of technical content.
  • (22:21) - Is the technical audience consuming more content?
  • (24:00) - How to evaluate a writer’s expertise for technical content.
  • (26:24) - How do you ensure that technical elements are accurate?
  • (29:12) - Content promotion and distribution at Plural.
  • (32:33) - Online communities to connect with a technical audience.
  • (34:38) - Brandon’s concerns about changes in search.
  • (36:16) - The future of SaaS content marketing.
  • (39:05) - Learn more about Brandon and Plural and get in touch.
  • (39:56) - Outro


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    Useful Links:


    Website: https://www.plural.sh/

    Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/


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    Stay Tuned:


    ► Website: https://minuttia.com

    ► YouTube: https://bit.ly/2BZJmhb

    ► LinkedIn: https://bit.ly/2DHaJNr


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