Simone, a dedicated MedSpa owner, shares her journey and insights into the industry. She emphasizes the importance of patient education and creating a treatment plan to build trust with clients. Simone also discusses her successful use of TikTok for marketing, where she showcases her expertise and addresses common questions. As a minority woman in the industry, she highlights the challenges of breaking down barriers and promoting inclusivity. Simone shares her plans for creating a tinted sunscreen line and offers practical advice for starting and growing a business. The key takeaway is to be authentic and build relationships with clients and industry partners.