JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing.

He shares his experience and insights to show us how we can go about educating customers through content to scale business growth fast.

Insights he shares include:

• Do businesses still struggle to measure their marketing efforts? if so why
• Why do you spend the time to educate customers - what does that look like
• How educating customers through content can help you build your authority
• How does educating customers drive word of mouth results
• The best ways to educate your customers through content
• What educating customers through a content strategy looks like
• Tips on how to educate customers in the acquisition stage
• The various KPIs — key performance indicators — to consider when designing your marketing strategy
• How to decide when future customers have received enough education
• and much much more ...