You know, it's really exciting for me to be able to share my relationships and the stories of some of the smartest people in healthcare. In the great honor that I have as serving as the Chief Innovation Officer at Western U. I've had a chance to meet some incredible people. And what I love about the the teams that I've met and the individuals I've met at Western U is that they're completely and totally dedicated to improving the quality of patient care. And I love that mission. And that's really what this entire film is about is how can we leverage technology and new clinical models and new economic models to be able to deliver predictable quality and safety to patients, while at the same time reducing cost improving access, especially access to underserved communities. And that's what this is really all about. We can do this. It's not easy, but it's possible. And as we talked about in all of our podcasts, the three elements of change is that we first have to recognize that healthcare is broken. I think we all agree on that. The second thing we have to realize, and this is hard for people is to believe that it's fixable. And in fact, Dr. Barnes just mentioned to me prior to the broadcast here, he said, 'Hey, Nick, anything that we can break, we can probably fix' and I love that. And then the last thing that we have to realize in this continuum is that we have to fix it. And that's really, in many ways what this movement is all about. Healthcare is broken, it's fixable, but we have to fix it. If we're waiting for industry and drug companies and device companies and insurance companies to fix it, well, my sense is we may not like the fix. 
So right now I'd like to introduce really and truly and this I know this sounds really patronizing, but it's true. And he knows it is that Dr. Edward Barnes is one of my favorite people on the planet. He's just a super cool innovator. And he and I have become close. Well, at least I know I like him. And in the fun thing about Dr. Barnes is that he is such an innovative thinker and I love the fact that he has plasticity in his thinking he sees that this stuff is fixable, and, and we have a very, very strong partnership. In his role as the Chief Clinical Innovation Officer at our medical school. And me in my role as the Chief Innovation Officer, we hang out a lot. We bounce around ideas, we move things forward. And it's such an honor to have him with us today. And of course, I have as always Dr. Ray Power. Dr. Power is chiming in from Dublin, Ireland today. And of course, he'll be asking questions while we have the great honor of having Ed on the phone with us today. So with that being said, Ed one of the things that we're really excited about, and we talked about is one of our four elements in the film is that if we're going to fix healthcare, we need to change the relationship with a primary care physician with all doctors and all caregivers in general. But that that sort of air traffic control a primary care is really, really important. And we believe that and I sense you can relate to this is that I, as I see our medical students walking up to pick up their diploma, I'm thinking to myself, there are four unfortunate battles that they're going to have to wage. 
Number one is that the economic system punishes them for spending time with their patient. In my consulting practice, I work with consultants that do patient throughput, optimization, yikes, that's actually a thing. It's really a fancy way of saying let's get patients through here as fast as we possibly can. And believe it or not, they're actually using models that they've learned through fast food restaurants. It's bad, right? So time is something we have to give caregivers.