BEYOND Design: 20% Is Design — Here’s the Rest

Educating Our Clients — The Unsung Responsibility of Graphic Designers


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Clients don’t come with a manual — and neither do we.
So when a project goes sideways, it’s usually not about the design… it’s about the gap between what we know and what our clients think happens behind the scenes.

In this episode, we dive into one of the most overlooked parts of our job as designers: educating our clients.


Not blaming them. 

Not rolling our eyes behind the scenes.


But guiding them with clarity, simple language, realistic timelines, and boundaries that make the whole process smoother for both sides.

If you’ve ever wondered why clients “don’t get it,” or you’re tired of repeating the same things on every project, this conversation will feel grounding, honest, and a little freeing.

We talk about:
• why clients don’t automatically understand design
• what we actually owe them before, during, and after a project
• how better education creates better collaborations
• and the mindset shift that changed my whole business

Show notes, 🖤, and links mentioned are waiting for you here: https://kunshuis.com/2025/11/20/educating-your-clients/


Thanks for listening to BEYOND Design ✨

If this episode spoke to you, here are a few ways to keep the conversation going:

Website & Resources → kunshuis.com
Shop creative tools → The Kunshuis Collective
Show notes & blogs → kunshuis.com/blog


Free support for creatives:

  • 21-Day Creative Reset Challenge
  • Download: Asking Better Questions (Client Guide)

🖤 My favourite tools for life + business:

  • The Playbook Planner
    — your creative sidekick for focus + flow
  • The Playbook Desk
    — a Notion-powered space to run your freelance business with ease

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Because design is only 20%… the rest is life.
Thanks for being here, friend. You’re not alone in this journey—let’s design it together.

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BEYOND Design: 20% Is Design — Here’s the RestBy Nelett Loubser