On this episode of the Transforming the Experience podcast series, four more Pro AV experts explain what is behind the displays the public sees every day. The industry has advanced far beyond simple visual advertising boards, and data and analytics gathered from digital signage enhancements are giving businesses an entirely new reason to invest in this technology. Another driving force behind much of this Pro AV innovation is a growing number of women ascending in this space.

Education on these developments was prevalent at Digital Signage Expo in Las Vegas last week and they stand to change much more than the Pro AV industry.