A successful educational recruitment strategy connects potential students with the mission and values of a school. With the onset of the pandemic, strategies shifted. As we enter the beginning of the school year, we're asking Veronica Sanchez and Melissa Acevedo of Cartwright School District what they learned from the recruitment process this year. Listen in for insightful strategies and best practices. 

Time stamps

00:00 Introductions

02:52 Tell us a little bit about your school/district. What makes yours unique?

06:24 Let’s go over the school recruitment process for those who aren’t familiar. Why is it important to recruit? How does your school formulate a recruitment strategy? Is recruitment different for January than recruitment for August?

10:00 How has the pandemic affected school recruitment and enrollment? How has the school district prepared for all the uncertainty parents face due to the pandemic? How has this affected parents and students? How are you addressing their needs?

18:12 What do you think is the most important component of school recruitment?

22:35 How do you incorporate diversity into recruitment?

29:25 Are there any last minute thoughts you would like to share?