Rand Fishkin is a digital marketing heavyweight and an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. Rand wears many hats (or crowns) including tech entrepreneur, creator, author, and co-founder of two successful startups.

He is arguably best known for co-founding Moz (a $45 million/year business) and serving as CEO until stepping down in 2014. He went on to co-found SparkToro in 2018 and — in the same year — authored and released Lost and Founder, his painfully honest, personal memoir chronicling the trials and tribulations of his startup journey. 

In this episode, Rand shares lessons learned from his journey and discusses topical matters for entrepreneurs in 2024:

• How he went from starting a blog to building a product
• What is educational marketing, and how you can invest in it
• If B2B companies should even be on TikTok
• How long you should invest in SEO
• The traits technical founders should look for when hiring a marketer

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Thanks to Rand for joining us and providing such valuable advice about search engine optimization and educational marketing. Join us next week with one of the most prominent figures in the tech world and a bonafide pioneer of remote working, co-founder of WordPress and CEO of Automattic, Matt Mullenweg. He shares his insights/advice on how founders can navigate the pitfalls of global distribution to build a winning distributed company.

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