It’s YOUR time to #EdUpPCO
In this episode,
YOUR guest is Carrie Phillips, Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.
YOUR host is Amrit Ahluwalia, Executive Director of Continuing Studies at Western University in London, Ontario, Canada. This episode was edited and produced by Kyling Reddington.
Some key questions we tackle:
· How do university marketers balance brand marketing and program promotion efforts?
· What are some of the industries you’re watching forexamples of experiments to try in the higher ed space?
· What are the most common misconceptions colleagues across the institution tend to have about institutional marketing?
Listen in to #EdUp!
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