Big Swings, Real Vibes: How Brands Break Through
Ed Starr, partner at BMF Media, joins us to talk all things experiential marketing—what works, what wows, and why authenticity beats polish every time. We chat about what worked for Poppy, smart trade show strategy, and how mid-sized CPG brands can punch above their weight by showing up boldly and building real community. Ed brings the heat with sharp insights and future-forward thinking for the health & wellness and broader CPG space.Chapters

00:00 Introduction to BMF and Ed's Journey

03:56 Experiential Marketing and the Poppy Case Study

10:05 The Importance of Client Relationships

14:53 Building a Successful Brand Community

19:56 Taking Risks in Marketing

24:52 Advice for Mid-Sized CPG Brands

29:40 Trade Show Strategies and Best Practices

34:39 The Future of Health and Wellness Marketing