Expert Focus

EF005 Being Ridiculous Using Direct Mail with Oli Luke


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Oli Luke started in business at 15 years old in a pretty unique niche. As he grew as a person so did his outlook on things, and he found himself lost in trying to find his "why". During a mastermind, a blunt business owner handed his purpose to him in the simplest terms possible: build big businesses.

 

In This Episode

  • Oli sets a hefty goal: 5 million by 30
  • Being a business owner, a partner and a parent.
  • Building a business instead of being an expert
  • Direct mail strategies that are working extremely well

 

"You're a business owner, your why is to build big ****ing businesses"

"You have a real detachment to the money in the bank account, it feels more like a points game"

"It's an easier decision when you take the emotion out of it"

"I can't think of a big business that's been built on 1 person doing all the work"

"We're advertising to people at the end of the day and people like to be entertained"

"I failed English really bad and then became a copywriter"

 

To get in touch with Oli

www.oliluke.com

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Expert FocusBy Claire Dowdall