Jonny Cooper of Jonny Hates Marketing joins Claire on Expert Focus this week in spite of having the sniffles! Jonny works with coaches, therapists, trainers and consultants to help them find their ideal clients without the use of paid advertising. He's good at what he does because he has a strong dislike of sleazy and down right bad marketing, and is creating a better way for people to reach their professional match. Jonny shares a lot of depth, insight and wisdom on why money isn't an endgame objective, how to zone in on your glorious talents and gifts to help the wealthiest people on earth, and what to do once you've figured it out.

 

In This Episode

• Using Facebook groups without a plan B, business blunder or big blue gift?
• Who are the sleaziest marketers, and why Jonny hate marketing?
• Being genuine and being yourself is more important than ever
• Money for the of it is a terrible goal
• Why it's crucial to go deep with your connections and clientele
• How to hone in on your gift or superpower and who you offer it to

 

"I met people through Facebook who I now consider really good friends" - Claire

"I think there are tools that were never available to us before that do make things easier" - Jonny

"Can you really be whoever you want to be on the internet?" - Claire

"I think fakery is very easily debunked on the internet" - Jonny

"Inch wide and mile deep" - Jonny

"Specialists get paid more than generalists" - Jonny

"Knowing what I know today, who would this be of the most use to?" - Jonny

"Remove any thoughts of trying to attract everybody" - Jonny

 

More Jonny!

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www.jonnyhatesmarketing.com

 

More Claire!

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