Jay Wong is CEO of Podcast Your Brand; a marketing company that builds podcasts that generate hundreds of thousands of dollars for their clients. Their market is very fast-growing, and Podcast Your Brand is uniquely positioned to disrupt the entire industry with its unique approach to generating guaranteed ROI for their clients. They've worked with household names like Procter and Gamble. And also smaller emerging brands that they help rapidly accelerate in their category.

 

Jay is also a serial entrepreneur, real estate investor, and host of The Inner Changemaker; rated #1 Self-Help Podcast on iTunes. 

 

In this episode we discuss what it takes to run a successful agency, the power of podcasting and how being an expert and agency owner work hand in hand. Plus how one-off events can cause a snowball in your success as an expert business owner.

 

Highlights:

 

"How can we solve it before they even ask it?"

 

"What's their podcast strategy? How does that correlate to their main business? Does it?"

 

"Instead of trying to build the biggest and baddest show and have the most reach and have the most downloads and the best numbers and the highest vanity – how can we actually go super deep?"

 

"If you're considering having a podcast, I would also look at… have you been creating content? I don't think podcasting should be a first channel for a lot of experts. I think you need to be in some rhythm, have written some blogs, have done a few videos."

 

"If I go all out right now, how far can I go? Where can I get to?"

 

More from Jay:

 

Learn more about him and his company: https://podcastyourbrand.co/

Jay's podcast on iTunes - http://www.theinnerchangemaker.com/itunes 

Jay's podcast on Spotify - http://www.theinnerchangemaker.com/spotify 

Jay's social links - http://www.thejaywong.com/social 

Subscribe - http://bit.ly/jaywongtv